Through its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeting initiatives, including buying and selling audiences based on credit card spending habits, … Read the whole story
eMarketer's revised U.S. programmatic display advertising estimates show that auction-based real-time bidding now comprises less than a quarter of the total programmatic display advertising … Read the whole story
TVSquared, which connects search advertising with TV performance analytics and optimization, has formed partnerships with cloud providers like Adobe and recently expanded its offices … Read the whole story
ESPN's coverage of the opening Thursday round of the 2018 Masters Tournament delivered nearly 3 million viewers, an increase of 40% from its coverage … Read the whole story
More wild roller-coaster stock-market action over the last few days -- ending with big declines on Friday -- had media-related companies virtually flat for … Read the whole story
"These steps by themselves won't stop all people trying to game the system. But they will make it a lot harder for anyone to … Read the whole story
Two-thirds of all traffic to websites linked from a tweet emanates from a bot, according to findings of an exhaustive computational analysis released this … Read the whole story
Most organizations "waste" at least some time daily organizing and sharing digital data enabling their enterprises and marketing to function optimally, according to findings … Read the whole story
The intelligence system in the U.S. is compartmentalized and extremely competitive. It's hard to piece certain things together, and it's designed to keep the … Read the whole story
The most obvious impacts will be on security, privacy and authentication, but blockchain also represents an opportunity to improve the user experience. Read the whole story
Should free, over-the-air broadcasters go all-in on streaming video? That's a question being pondered by The BBC in the U.K., which could have ramifications … Read the whole story
2017 was a pivotal year in the media landscape, as U.S. pay-TV operators lost subscribers. Migration of subscribers is a global one, says the … Read the whole story
In a recent Kantar Millward Brown study, the most positive advertising form for young Gen Z and Gen Y consumers is cinema advertising. Read the whole story