comScore has named Madison Avenue vet and 360i founder Bryan Wiener its CEO, and added former GroupM digital chief Rob Norman to its board. … Read the whole story
The average cost per conversion -- to get consumers to buy a product or service for prime time -- comes to $12.58. Other dayparts … Read the whole story
Ternio, a startup working to provide transparency into programmatic advertising, introduced blockchain technology called Lexicon, which can process up to 1 million transactions per … Read the whole story
Maybe it's because I'm utterly confused by the second season opener of "Westworld" Sunday night, but I'm thinking a lot about humans this morning, … Read the whole story
With the departure of Sir Martin Sorrell, many are now predicting the end of WPP and of agency holding companies in general, along with … Read the whole story
Last week, after a series of controversial prime-time episodes about Syria on "Tucker Carlson Tonight," the host was M.I.A. Wednesday, Thursday and Friday nights. … Read the whole story
WPP confirmed in November that it was in discussions with Ford about their future relationship. The good news for WPP is that the firm … Read the whole story
P&G pulled back from the platform last year over brand safety concerns. While it is bringing back its advertising, it will be much more … Read the whole story
When Alphabet, Google's parent company, reports first-quarter earnings April 23, digital advertising agency Merkle estimates that Google Shopping will account for 60% of all … Read the whole story
Viewability hits a record high -- but could nine times higher engagement be waiting just below the fold? Read the whole story
A completed Sinclair deal to buy Tribune would give it enough stations to cover 70% of U.S TV homes. Current federal rules for station … Read the whole story
Among adults 18-49 and 25-54, 57 of the top 60-rated original scripted series on TV this season are on the Big Four broadcast networks. … Read the whole story