by Laurie Sullivan
The agreement, which does not include search advertising, gives marketers working with Verizon Media access to 20% more native inventory through the Oath Ad … Read the whole story
by Joe Mandese
The President's campaign committee launched a new TV and digital ad blitz featuring a sensational spot asserting the U.S. has a national security crisis … Read the whole story
by Joe Mandese
Wall Street analyst Brian Wieser updated his recommendations for the major digital advertising and marketing related platforms, upgrading some, downgrading others and initiating Amazon … Read the whole story
by Larissa Faw
James will transfer from Sydney to London to take on the new role, succeeding Vittorio Bonori, who was recently tapped to run Publicis Groupe's … Read the whole story
by P.J. Bednarski
Apple device users can now stream audio and video on Samsung, LG and Vizio TV sets. Read the whole story
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by Joe Mandese
Media Management Inc., a leading auditor of media buys for big marketers, has diversified into sponsorships with the acquisition of Sponsorship Science. Terms of … Read the whole story
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by Wayne Friedman
Signaling a growing change in worldwide TV consumption, global pay TV providers declined in Q3 2018, the first time worldwide numbers have fallen. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
The era of brands sitting on the sidelines is over. Every ad placement is now an endorsement. Read the whole story
by Alex Weprin
The company says that it will use the cash influx to build out its presence in the connected TV (CTV) and over-the-top (OTT) advertising … Read the whole story
by Sara Guaglione
The unit will focus on enabling cross-platform experiences and extend its content to busy consumers through smart speakers and smartphones. Read the whole story
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by Laurie Sullivan
Publishers are receiving warnings of violations for things they didn't know were problems and are looking for lists of words to comply with Google, … Read the whole story
by Melynda Fuller
The partnership expands Kalmbach's science audience of 10 million to over 19 million, offering marketers a deeper audience across all platforms, including magazines, web … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A world without Nielsen ratings? CBS, in theory, might be tempting that notion. The reality is that it is currently impossible to operate a … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Digital and streaming video continues to accelerate at a rapid pace, both in terms of consumer adoption, advertiser adoption, and technological change. If the … Read the whole story