January 25, 2023
Tuesday, February 5, 2019
Nielsen says traditional TV viewing came in at 98.2 million viewers -- the lowest Super Bowl viewing number for a traditional linear TV network … Read the whole story
CBS says the streamed version drew an average minute audience of 2.6 million viewers, up 31% from last year's Super Bowl. Read the whole story
- COMMENTARY
This year's ads mostly failed to inspire because they did not introduce or extend ideas connecting them to audiences every day. Bud Light did. … Read the whole story
Maryland officials plan to ask a federal appellate court to reinstate an electioneering law that requires online publishers to post information about political ad … Read the whole story
Search and franchise marketing agency Location3 has expanded its partnership with Self Esteem Brands to become agency of record. The health and fitness company … Read the whole story
- COMMENTARY
According to some measures, the Super Bowl viewing has been flat, or slightly down, in recent years, leaving out streaming for the moment. One … Read the whole story
- COMMENTARY
T-Mobile is a prime example of truly being present on social and creating valuable one-on-one engagements. Its 2019 Super Bowl rollout was no exception. Read the whole story
USA Today's Ad Meter: NFL's '100-Year Game' Ad Most Popular, Burger King's Warhol Spot Ranked LowestThis year marked the first time the NFL has taken the top spot in the Ad Meter rankings. The Amazon Alexa spot came in … Read the whole story
Despite its pluses, the social net's CEO neglected to note its failure to protect millions of people's private information to its facilitation of misinformation … Read the whole story
Topics tackled in the upcoming series include digital privacy, virtual reality, and brands being forced to take a side in the culture wars. Read the whole story
- COMMENTARY
Rumors of such a tie-up were given new life this week after a JPMorgan research note suggested such a deal is "the best strategic … Read the whole story
