Nielsen preliminary ratings for the Oscars showed 10% more viewers, to 29.6 million. Among the desirable 18-49 viewer demographic, it posted a 7.7 rating, … Read the whole story
The automotive industry is the most effective for brand content of all those measured by Havas in its just-released 2019 Meaningful Brands study. The … Read the whole story
Mobile location data targeting platform SITO Mobile is so confident campaigns served through its system will deliver on their goals, it's offering to do … Read the whole story
Avocados from Mexico ran a tv and search campaign for Super Bowl 2019. In the moments the ad ran, the campaign increased site traffic … Read the whole story
COMMENTARY"We're making the foundation about audience and then putting in traditional media on top of that to build reach. With linear, clients are used … Read the whole story
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In Roku's latest letter to shareholders released last week, executives outlined four key areas of investment for the company -- all related to advertising … Read the whole story
COMMENTARYThe Oscars were so boring that it was possible to wonder why on Earth we watch this thing every year. Read the whole story
One-second delays in retail site page-load times can impact conversion rates by up to 20%. Google announced it has rebuilt its site speed tool … Read the whole story
COMMENTARY"If someone's watching my commercial on an OTT device and making a purchase in that moment, that's the win-win. One [of our] brands is … Read the whole story
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In the world of branded video, that lifelong vulnerability can be summed up in one word: measurement. Read the whole story
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Ensure specific sponsorship elements (and the KPIs and methodology for measuring them) are written into your sponsorship agreements and your plans for activating them. Read the whole story
