Location Data Platform Puts Money Where Its Mouth Is, Guarantees Campaign Delivery

Mobile location data-targeting platform SITO Mobile is so confident campaigns served through its system will deliver on their goals, it’s offering to do them risk-free, unveiling a new 60-day “performance guarantee.”

The guarantee is not for cash-back, but will continue running impressions until its agreed upon KPI (key performance indicator) is delivered.

SITO said the offer qualifies for any campaigns with budgets of $100,000 or more that run within a 60-day period.

Terms of the campaign’s delivery must be negotiated and agreed upon up front. The campaigns must be trafficked through SITO’s DSP (demand-side platform) and ad server.

SITO said it will incorporate a Media Rating Council-accredited, third-party campaign measurement service of the marketer’s choice, at no additional cost, to provide proof-of-performance.



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