November 20 - 23, 2024
Monday, October 21, 2019
Ads in Facebook Search Results are now open to all marketers for a select group of topics. The ad unit, which appears in Facebook … Read the whole story
The jump in CPCs indicates there are more advertisers serving video ads This represents the third straight quarter that video ad budgets have more … Read the whole story
COMMENTARYMONTAUK, NY -- Media companies are using free or discounted access to attract new subscribers, but it is the underlying value of data that … Read the whole story
A new analysis of top-spending D2C brands finds that just five of them made up more than half of all ad spending in Q2. Read the whole story
- COMMENTARY
According to a Braze study, D2C brands get open rates that are 59% higher in email, in-app and push notifications. Read the whole story
Adding out-of-home media to a campaign's mix boosts weekly audience reach by as much as 100% or more depending on the medium, according to … Read the whole story
- COMMENTARY
What has to happen before scalable amounts of national networks' TV inventories are available on an addressable basis? Here's a rundown based on experts … Read the whole story
"Never in the history of this country has a President been the subject of such a sustained barrage of unfair, unfounded, unethical and unlawful … Read the whole story
