How Out-of-Home Amplifies Weekly Audience Reach

Adding out-of-home media to a campaign's mix boosts weekly audience reach by as much as 100% or more depending on the medium, according to a study being released Monday by the Out-of-Home Advertising Association of America (OAAA).

The study -- which was conducted by MRI-Simmons and included results from its ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications