For only the second time since Nielsen has been reporting data illustrating the effect of TV channel fragmentation, the percentage of TV channels tuned … Read the whole story
Viewability and attention increase for viewers in each succeeding age segment, according to the study. TVision defines "viewability" as how effectively viewers are kept … Read the whole story
COMMENTARYThis year's audience tally represents a far cry from Oscars of yesteryear that routinely drew twice that amount. Read the whole story
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At the IAB Annual Leadership Meeting this week, "community" gathered momentum as the industry faced the future and searched for a solution. Read the whole story
The Federal Trade Commission is launching a review of its endorsement guides, which set out recommendations for online testimonials and influencer marketing. Read the whole story
- COMMENTARY
Adam Crozier, the former CEO of the UK's television network ITV, who earlier led ad agency Saatchi & Saatchi, has been appointed to the … Read the whole story
Twitter is launching a new tool that will direct users to the official U.S. Census site after they search for certain keywords associated with … Read the whole story
Two Needham analysts give Netflix an "underperform" rating, while projecting Roku as the "winning aggregator" in the domestic streaming wars. Meanwhile, Roku is flexing … Read the whole story
The AdSuite collects a selection of ad formats and customization tools to help advertisers reach audiences in targeted and scalable ways, while maintaining a … Read the whole story
AT&T TV -- a nascent streaming premium pay TV provider of networks from AT&T -- will start up nationwide later this month, according to … Read the whole story
At a time when consumers increasingly have the opportunity to purchase video programming services "a la carte" via over-the-top streaming, a new study from … Read the whole story
