CHARLESTON, SC -- In the days leading up to Saturday's primary here, it's pretty near impossible to ignore billionaire Tom Steyer, thanks to his … Read the whole story
With the selection R/GA will work with Reddit's in-house creative team OrangeRed to develop Reddit's first ever brand marketing campaign. Read the whole story
In the aftermath of the presidential impeachment, all of America's leading TV news brands have reached their highest measure of trust since Brand Keys … Read the whole story
As a huge percentage of the news coverage dealt with President Trump, Brand Keys was again interested to see how much "trust" viewers had … Read the whole story
The ANA argues in its 18-page comments that companies will need an additional six months to comply with the "novel and operationally complex" measure. Read the whole story
In recent months, I've begun to receive a variety of predictive analyses offering various handicaps from Las Vegas oddsmakers to AI technologists that are … Read the whole story
The new TV and digital ad buying/management platform will allow marketers to target key audiences for all NBC screens, networks, and dayparts -- all … Read the whole story
In a shockingly timed move, Bob Iger, longtime chairman-CEO of Walt Disney, is resigning, effective immediately. Replacing him is Disney veteran senior executive Bob … Read the whole story
The trial kicks off in Atlanta, Dallas, and Phoenix with the potential to expand nationwide. Read the whole story
After trending downward throughout 2019, so-called "problematic" ad impressions spiked again in the fourth quarter, according to the latest edition of Confiant's Demand Quality … Read the whole story
Reporting to U.S. CEO, Amanda Richman, she will lead the U.S team responsible for communicating Wavemaker's brand story. Read the whole story