Nearly half of ad execs say they are using mobile audio advertising in lieu of traditional AM/FM radio media buys, according to a survey … Read the whole story
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More aggressive that most categories, marketing leaders in the healthcare sector expect to double their share of spending on mobile over next five years. Read the whole story
The ad uses a passage from the former President's book out of context to falsely imply that he attacked Biden. Read the whole story
Digital platforms such as Facebook may be opting to take no position on the veracity of political advertising, but the Better Business Bureau (BBB) … Read the whole story
CBS' telecast of the Democratic debate in Charleston, SC on Tuesday night declined 17% from NBC/MSNBC's telecast of the Feb. 19 New Hampshire debate … Read the whole story
COMMENTARYThose seeking to go elsewhere have a tantalizing new option this weekend -- "Dispatches From Elsewhere" on AMC. Read the whole story
Social media phenom TikTok has achieved critical mass, according to the first-ever official estimates from eMarketer. With more than 45 million users accessing the … Read the whole story
Marketer confidence in the U.S. economy climbed significantly in February from the last time they were surveyed in August 2019, according to the latest … Read the whole story
The new "Spot On" initiative is designed to enable locals to compete for the still small but quickly growing portion of ad budgets shifting … Read the whole story
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Among other industry events, Mobile World Congress was shut down amid concerns about the spread of the coronavirus. Read the whole story
