Ad demand fell 35% year-over-year in April, marking its lowest point since MediaPost and the Standard Media Index began benchmarking the U.S. ad marketplace … Read the whole story

McDonald's China has tapped Publicis Media as its media planning agency for Mainland China. Omnicom's OMD unit has been McDonald's long-standing planning and buying … Read the whole story

Ad industry interest in consuming business-related content has not only normalized, but is surpassing pre-pandemic levels, according to an analysis of weekly increases content … Read the whole story

Thanks, in part, to an estimated $7.1 billion in political ad spending, the local TV advertising marketplace will experience a relatively modest erosion in … Read the whole story

For CBS, NBC, ABC, and Fox, total average prime-time viewing is down to a collective average of 26.4 million viewers -- for the period … Read the whole story

The mere sight of the word "embargo" on a press release about a new TV show poisons the atmosphere right away. Read the whole story

There are two revelations in a just-released Pew Research Center study of the sources and credibility of the sources of news Americans rely on. … Read the whole story

Nearly half (45%) of consumers say their mental health has worsened because of the COVID-19 pandemic, and nearly a quarter (24%) expect brands to … Read the whole story

The deal will provide more competitive "business outcome" measurement for local TV ad deals beyond traditional Nielsen or ComScore metrics of gross ratings points … Read the whole story