A vast percentage of political ad spend has gone to local TV stations and cable, with $4.1 billion for local broadcast and $1 billion … Read the whole story

Joe Biden's Town Hall event on ABC posted 8% more TV viewers than three NBCU networks' airing of a Donald Trump Town Hall event … Read the whole story

At a time when digital media appears to be accelerating share gains vs. traditional media, questions regarding its underlying veracity -- especially the accountability … Read the whole story

One Example: Connecticut's Fairfield County Community Foundation teamed with agency Haddad & Partners for a public service campaign. Read the whole story

Walter Winchell, the gossip-columnist star of newspapers and radio whose career was derailed in the television era, gets the "American Masters" treatment this week. Read the whole story

There were about 40 total covers of non-ethnic magazines that showed Black subjects as "respected, celebrated or as everyday Americans," according to research. Read the whole story

Kantar, the global marketing and media research firm owned by Bain Capital and WPP, has named Alexis Nasard as CEO, filling the top leadership … Read the whole story

IPG agencies are uniting with the initiative's founder on a new phase focused on such calls to action as enacting legal changes. Read the whole story

"Local marketing" intent among brands has been steadily increasing since mid-September. In June, both "demographics" and "local marketing" saw increases. Marketers may be seeing … Read the whole story