The pandemic drove advertisers to invest even more in the "Triopoly," confirms a provisional GroupM analysis provided to "The Wall Street Journal." Read the whole story

Advertisers in the category will spend substantially more on television and radio advertising than the average brand in order to reach mass audiences, according … Read the whole story

"It's Amazon's world, and other rights holders are living in it," GroupM Business Intelligence Global President Brian Wieser wrote in an analysis of the … Read the whole story

The next few weeks are shaping up as a veritable springtime for serial killers on TV. Read the whole story

Jason Miller claimed Trump is poised to "change the game" with a new social platform, but at same time said Trump is still in … Read the whole story

"New considerations have arisen over the last 50 years that make the New York Times decision ... a threat to American Democracy. It must … Read the whole story

Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. … Read the whole story

Utilizing a mixed methodology that incorporates some massive (30,000-respondent) primary consumer surveys, as well as a panel of expert authorities, Dentsu has created a … Read the whole story

Creative direction was driven by research revealing Americans find pharmacists to be among most trusted messengers on COVID-19 vaccines. Read the whole story