The VAB says 1 percentage point of "under-counting" Nielsen TV audiences could amount to a "theoretical 12-month cost" of some $468 million in national … Read the whole story
Among the new hires are Kerri Stumpo who joins from OMD to lead client media communications strategy and Liz Corsini, the agency's new head … Read the whole story
Under the new initiative, clients are invited to invest 2% (or more) of their total annual media budgets in Black-owned media. Read the whole story
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define what Xaxis is today and where it is going in the near future. Read the whole story
For all the ad industry's talk of Big Data and martech, marketing professionals consider themselves the least data-driven of the major corporate departments, according … Read the whole story
Evaluating Tesla tycoon Elon Musk's "performance" on "Saturday Night Live" this past weekend is a useless, futile exercise. Read the whole story
The Trade Desk's Q1 revenue was $220 million for the period with net income at $22.6 million -- down 6% vs. a year ago. Read the whole story
Yelp on Tuesday announced several features, from ad copy guidance to budget recommendations, to help businesses take greater control over their Yelp page and … Read the whole story
Citi downgraded both Google parent Alphabet and Facebook Inc. from buy to neutral on Monday, saying that "caution is in order" for digital advertising-driven … Read the whole story
Sports made up six of top 10 shows by spend for auto brands in April, and nearly 40% of all spend for the month. Read the whole story
News Media Alliance is stepping up efforts to urge lawmakers to pass the Journalism Competition and Preservation Act, which would allow news organizations to … Read the whole story
Sharma has served as a senior correspondent and managing editor at NowThis. She takes the job that was to have gone to Alexi McCammond. Read the whole story
Oracle Moat Measurement's integration into Taboola Ads, which powers recommendations across the open web, aims to help advertisers measure the outcome of campaigns. Read the whole story
The deal includes TiVo's linear pre-roll DVR and in-stream CTV ad offerings. Read the whole story