Nielsen's local TV ratings understated viewing during the COVID-19 pandemic, according to preliminary findings of an internal analysis conducted by Nielsen. The analysis, which … Read the whole story

Full budgets aren't disclosed but 20 clients have committed to earmarking 2% of their media budgets to black-owned media companies beginning with the 2021 … Read the whole story

Ohio Attorney General Dave Yost is asking a state judge to declare Google's search engine a common carrier and prohibit the company from prioritizing … Read the whole story

Average prime-time viewership sank to 4.35 million per program for the just-completed tv season vs. 5.48 million average viewership per program a year ago, … Read the whole story

New York City's big entertainment venues, from Broadway to Madison Square Garden to the Barclays Center, are re-opening with high-profile events. In the past … Read the whole story

A new comedy premiering this week on HBO Max underscores one of the key weaknesses inherent in the task of reviewing TV shows for … Read the whole story

Colorado lawmakers have passed a privacy bill that would require companies to honor consumers' requests to opt out of many forms of targeted advertising Read the whole story

Restitution or recovery of audience liabilities is coming in many forms beyond linear TV impressions. Here are some caveats and examples. Read the whole story

OOH campaign is aimed partly at younger Jews who are "not used to anti-Semitism," says JewBelong co-founder Archie Gottesman. Read the whole story

Consultant AgencyAgile has developed a new "Request For Partnership" process where the focus is agency-client collaboration, not how adept agencies are making a sales … Read the whole story