The move increases women's leadership roles to 55% at Instacart and puts women who held pivotal positions at Facebook in the top two roles … Read the whole story
The word "agency" is the most seminal term on Madison Avenue, but now one of the industry's biggest predicts the future will be all … Read the whole story
S4 Content agency MediaMonks and digital media agency MightyHive are being integrated into a single entity with a single P&L. Read the whole story
House of Max will also handle creative ad duties for other WarnerMedia brands, including Adult Swim, Cartoon Network, TBS, TNT and truTV. Read the whole story
A federal judge on Monday officially dismissed a class-action complaint accusing YouTube and other companies of violating children's privacy, paving the way for an … Read the whole story
Hearst's abandoned plans to integrate iCrossing into a new Solutions and Services group could have spurred the acquisition of Mediablaze. A new direction aims … Read the whole story
Whoever wrote in a TV Blog last May that a Kevin Hart talk show coming to Peacock would be a "dud on arrival" should … Read the whole story
Microsoft is adding a Target Impression Share option to its suite of automated bidding strategies. The feature, announced Tuesday, supports automatic bidding. Marketers set … Read the whole story
NYU researchers collecting data to study how political ads are targeted assert that this is just another example of Facebook obscuring how its platform … Read the whole story
We spend most of our time talking to people who are approximately our age. It's good to reach beyond that. Read the whole story
When an average CTV commercial repeats within five minutes, a viewer's attention span -- eyes on the screen -- is just eight seconds, TVision … Read the whole story
The American Association of Advertising Agencies' Universal Inclusion Initiative is about making everyone feel welcomed. Read the whole story
The self-serve platform allows buyers to execute audience-based, cross-seller buys in data-driven linear TV with some of the largest premium networks. Read the whole story
After years of eroding to the rapidly rising paid-search advertising marketplace, digital display advertising is poised to surge among B2B marketers. That's the prediction … Read the whole story
The combined company, Stagwell Inc., began trading today under the new ticker STGW on the NASDAQ Exchange. Read the whole story
Some brands overlook traditional ad buys, opting for online campaigns exclusively. That's probably a disservice to their marketing efforts. Read the whole story
Marketers are likely feeling the pinch, but here's more evidence that it cost more to connect with consumers in Q2 2021 than in the … Read the whole story
Up to 90 teams on a first-come basis will be allowed to participate in a one-day off-road adventure Oct. 11. Read the whole story