TransUnion, one of the Big 3 U.S. credit reporting services, has acquired ad technology and data giant Neustar in a deal valued at $3.1 … Read the whole story
To date, the initiative has gotten support from ANA, 4A's, but only one other ad agency, explicitly: Boston-based Allen & Gerritsen. Read the whole story
Aborted client pitches, PTSD, and calls to action -- ad execs weigh in on the legacy of 9/11 and how it has transformed their … Read the whole story
9/11 was the last event of that magnitude to play out mostly in my mind via snippets of analog media. Read the whole story
Havas Media has quietly raided a half dozen top data and analytics execs from rival agencies including Dentsu, MediaCom, Wavemaker and Zenith as part … Read the whole story
The game featured the Tampa Bay Buccaneers -- current Super Bowl champions -- who beat the Dallas Cowboys 31-29 in a prime-time broadcast of … Read the whole story
In "Y: The Last Man," a mysterious virus kills every man on Earth except one guy. Read the whole story
Apple is looking to the future with bigger-ticket items. Not TV sets, but $30,000 to $40,000 self-driving vehicles. Read the whole story
The smart glasses can capture pictures and short videos, make calls and play music. Will this be just another shiny object for advertisers or … Read the whole story
House Democrats are floating a proposal to allocate $1 billion to the Federal Trade Commission, to enable the agency to beef up its privacy … Read the whole story
Jim Lanzone returns to media as Yahoo's CEO in an effort to jump-start the company's growth and explore strategic opportunities for the legacy internet … Read the whole story
The initiative is designed to put marketers in a position where they can help lead brands' responses to climate change and sustainability and was … Read the whole story
Ecommerce revenue, which includes commissions on referral traffic to online retailers, surged 82% to $17.1 million on a higher volume of transactions from a … Read the whole story
When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That … Read the whole story