The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of … Read the whole story
"The problem is that the podcast industry is measuring prior to when we would ordinarily consider a good measurement position," the MRC said. Read the whole story
The company, which has historically derived nearly all its revenue from premium services subscriptions, saw ad revenue rise to 13% of total sales in … Read the whole story
Virtually every part of the ad industry has been impacted by Big Data, with the exception of TV audience measurement. That will soon change. Read the whole story
While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention … Read the whole story
In the latter role, Yoo is tasked with spearheading an overhaul of the agency network's media capabilities. Read the whole story
TV appears to be in another one of its occasional mini-booms in the remaking and rebooting of series from the recent and distant past. Read the whole story
Performance marketers will want to keep an eye on how Apple promotes the new feature, dubbed private relay, because it could leave them in … Read the whole story
Havas Media Group is committing up to GBP150,000 ($206,000) worth of resources for Havas Boost's first investment round, split evenly between cash, marketing budget/media … Read the whole story
WPP's financial metric, like-for-like (LFL) revenue less pass-through costs, rose 15.7% in Q3, versus forecasts of 9.5%. Read the whole story
Analysis of Facebook's earnings call transcripts shows it fell more than 3% from the prior quarter. Focus on "headwinds." Read the whole story
People like to think that if they've told the story, it's done. I do not agree. Read the whole story
Ad revenues grew 73% -- mostly driven by the Tokyo Olympics, but also due to higher pricing as well as ad revenue from streaming … Read the whole story
Erin Weir has been promoted to executive vice president of marketing, ABC and General Entertainment, heading up campaign planning and strategy, cross-platform. Read the whole story
Advocacy groups are urging the FTC to pass privacy rules affecting "the entire life cycle of data." Read the whole story
Integral Ad Science on Wednesday announced the global launch of IAS Signal, a unified reporting platform now available to more than 2,000 advertisers and … Read the whole story
While some believe reports of supply constraints influencing the outcome of the holiday season across the ad industry are exaggerated, Microsoft CFO Amy Hood … Read the whole story
The Ad Council elected 18 new members to its Board of Directors during its fall meeting held virtually earlier this week. New members include: … Read the whole story