• by Laurie Sullivan , October 27, 2021

Integral Ad Science (IAS) on Wednesday announced the global launch of IAS Signal, a unified reporting platform now available to more than 2,000 advertisers and publishers worldwide.

Lisa Utzschneider, CEO at IAS, believes the launch of the platform creates a strong foundation for the company’s future product innovations.

The new user interface with enhanced navigation to easily access the data and insights that advertisers need also includes new dashboards and landing page preferences that offer the ability to focus on specific metrics.

New reporting capabilities for advertisers include trend charts and benchmark filters, data export functions to download multiple reports into one file, and a consolidated viewability and time-in-view dashboard for a complete snapshot of campaign performance.

The idea is to help advertisers tap into the most granular insights, for example, data on campaign performance by demand-side platforms for programmatic campaigns, so advertisers can easily optimize and compare performance.

The platform also now provides new ways to report on performance through trend charts and the ability to filter data by a customer's benchmarks.

Advertisers gain access to a complete view of campaign performance on specific metrics such as viewability and time-in-view in the dashboard, as well as gain the ability to download the insights into reports.

Last week the company launched its H1 2021 Media Quality report based on trillions of global data events. The report provides insight into the performance of digital media.

It turns out that advertisers in the Americas made strides in reducing risk across all media formats globally, falling below 4%, as more advertisers adopted sophisticated brand suitability and risk prevention strategies.

Display was the safest ad format, averaging brand risk rates of 2.4% on desktop and 2.6% in mobile web globally.

Brand risk for desktop display campaigns dropped in Brazil (-3.9pp), Mexico (-3.6pp), Canada (-3.4pp), and the U.S. (-2.4pp), suggesting the growth of brand suitability tactics across the Americas, according to IAS.

In the U.S., the data shows that violent and offensive language accounted for 46% of brand risk, the first time that figure has dropped to less than half the total, according to IAS.