by Joe Mandese
Covers both business and personal use cases for applying ethics in advertising. Read the whole story
COMMENTARY
by Joe Mandese
I've always considered myself an ethical journalist, but now I'm the first to be certified as ethically professional, albeit for advertising. Read the whole story
by Colin Kirkland
The study analyzed thousands of paid social campaigns for pairs of legacy vs. challenger brands competing in the same categories. Read the whole story
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by Wayne Friedman
The company claims the new metrics will offer better comparisons across digital and linear TV platforms -- all to boost its forthcoming Nielsen One … Read the whole story
by Wayne Friedman
Sony Pictures spent about half of its $16.5 million in national TV advertising on "Ghostbusters" during the last two weeks before its debut, according … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Everyone remembers 9/11, but it is sometimes easy to forget that a series of anthrax attacks was launched just about a week later. Read the whole story
COMMENTARY
by Joe Mandese
The report shows that in terms of senior-level marketing ranks, women have become the majority. In terms of ethnic diversity, the percentage of execs … Read the whole story
COMMENTARY
by Karlene Lukovitz
The core technology needed to drive a breakthrough for addressable TV advertising exists, but industry cooperation is needed to "put the pipes together," say … Read the whole story
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Amazon's gain contrasted with the pullback in ad airings among other retailers, including Walmart, Target and Best Buy. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
The weekly newsletter, Into the Metaverse, just launched. Its objective is to create a shared lexicon and understanding of the idea and the opportunities … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Greg Williams wants to invent an "easy button" that enables marketers to instantly determine how to best allocate budgets for brands. Here's what he's … Read the whole story
by Karlene Lukovitz
The company, which saw its stock drop after it lowered its 2025 video advertising outlook, is looking to attract more advertising through investment in … Read the whole story
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by Richard Whitman, Columnist
While the pandemic still rages in different parts of the country and the world, Zenith has a new travel ad spend forecast that predicts … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Raising the number of teams to as many as 40, from the current level of 32, could make a big difference in revenue. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
If you check out TikTok, you might think the content seems a bit handmade or even amateurish -- but that's the point. Read the whole story