"There is no better way to show that DEI is a central element of our business,' Horizon chief Bill Koenigsberg states. Read the whole story
When we asked a second question about the liability for advertisers, there was more of a disconnect. Read the whole story
A new drama that its creator says was inspired by Charles Dickens, John Steinbeck and John Ford turns out to be a high-quality show. Read the whole story
Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technology. Read the whole story
The character in Showtime's "Billions" survived the ride. "Mr. Big" in "And Just Like That" wasn't as lucky. Read the whole story
The move is part of a continuing realignment of its agency portfolio since launching Merkle B2B in 2020. Read the whole story
The new document is a follow-up to a similar effort issued last year that focused on the creative process. Read the whole story
Michael Cruz, partner and head of content at Summer Friday, has been gathering information on the possibilities of crypto for future clients. Read the whole story
Spoiler alert: The metaverse is not going to completely alter the marketing universe, as much as industry pundits want you to believe it will. Read the whole story
Americans express just as much resistance to being placed in target segments as they do to being targeted individually, according to recent data. Read the whole story
Google on Friday urged a judge to dismiss federal antitrust claims brought by a coalition of state attorneys general who allege the company used … Read the whole story
Advertisers continued to shift their spending out of traditional linear television and into newer media channels. Read the whole story
Robert Herring's message followed other tirades against DirecTV and 70% owner AT&T, including an OAN host who urged viewers to send him any "dirt" … Read the whole story