by Wayne Friedman
This year, pre-game viewing of Super Bowl TV ads is sharply higher, with triple the total of TV impressions at 1.33 billion vs. a … Read the whole story
COMMENTARY
by Joe Mandese
It's about new research from Publicis revealing big changes in how people spend -- and value -- their time. Read the whole story
by Wayne Friedman
Ads were measured for potential for brand equity and ability to boost sales, and data was run through Link AI, which predicts TV ads' … Read the whole story
by Karlene Lukovitz
Last year's average was just over $4.5 million, according to a new analysis from Standard Media Index. Read the whole story
by Todd Wasserman
Women power: Serena Williams upends a bowling tournament! Zendaya grows a big business! "Goddess of Fortune" jumps out of a blimp! Read the whole story
by Les Luchter
Samsung''s"Turn Red Hearts Green" scavenger hunt is in Samsung 837X, its Decentraland space modeled after the company's flagship NYC store. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
This week the industry is most interested in location, location, location. As in, location-based marketing, which incidentally reflects a big gap between advertisers and … Read the whole story
by Fern Siegel
The ad will run in the third quarter of the Super Bowl on Sunday. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I've been attending the IAB's Annual Leadership Meeting in New York City this week. What a great experience it's been. Read the whole story
by Fern Siegel
Full-year 2021 net revenue hit $9.11 billion, an increase of 12.9% compared to $8.06 billion in 2020. Read the whole story
by Wayne Friedman
Nielsen says "almost half of the TVs in U.S. homes today (44%) are no longer reliant on cable or satellite boxes for content" and … Read the whole story
by Wendy Davis
The French National Data Protection Commission said Thursday that the use of Google Analytics violates Europe's privacy laws. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Critics say the bill could subject web companies to liability for hosting material they didn't know was on their platforms. Read the whole story
by Karlene Lukovitz
NBCUniversal is reportedly considering altering its current content-sharing agreement with Hulu to make some of its most "high-profile" programming exclusive to the paid Premium … Read the whole story
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by Richard Whitman, Columnist
Global Marketer Week will be held between April 5 and April 8 and will include sessions on sustainability, creativity and marketing effectiveness. Read the whole story