The update provides some nuanced information on where big measurement suppliers stand in the process, including iSpot.tv, Comscore, and Nielsen. Read the whole story
DoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend" … Read the whole story
Neustar was allegedly commissioned to "hack servers from highly-sensitive locations," including Trump Tower and the White House, Trump alleges in a new lawsuit. Read the whole story
The 10-week series, including a pre-show watch party beginning today, are sponsored by Honda. Read the whole story
Advertisers in categories including apparel, handbags and footwear can now automatically convert 3D creative for ecommerce use on the Meta social platforms. Read the whole story
According to the report, the resurgence of Western themes in entertainment, pop culture, gaming and fashion is being fueled by a desire for escape, … Read the whole story
When a college basketball star is seen in TV commercials for a casino, that's when you know the gambling fox is really in the … Read the whole story
Koller, who began his career in media services at agencies such as OMD and Grey has consulted with and served in a variety of … Read the whole story
Snap's first Oscars TV spots honor deaf and hard-of-hearing communities, and feature Snapchat's AR fingerspelling Lenses, which encourage users to learn American Sign Language … Read the whole story
And by 2026, TV ad spending will be just 14.3% of the total ad spend, according to Insider Intelligence Read the whole story
"Clear standardized information about privacy practices in labels allows consumers to quickly digest key information without having to navigate through densely-worded, lengthy external privacy … Read the whole story
A new survey indicates that Netflix fans might be more likely than fans of Amazon Prime Video or Hulu to stop sharing passwords if … Read the whole story
No better way for Google to get U.S. TV ad dollars than giving free shows with 15- and 30-second ads to U.S. viewers of … Read the whole story
Snap may finally hold a significant clue to the next generation of search. Here's why it's important. Read the whole story
Digital and print media veteran Erika Allen joins 'Washington Post' from Vice Media Group, where she was senior director of global news operations. Read the whole story