by Steve McClellan
The Group said it is merging MediaCom with Essence, completing the integration of Mindshare with Neo and forming a new performance media operation called … Read the whole story
by Joe Mandese
"If he makes it more toxic that generally will benefit the competition," notes GroupM's Brian Wieser. Read the whole story
by Wayne Friedman
Twitter's buyout news continues to sink the share price of Digital World Acquisition Corp. --- the special purpose acquisition company intent on buying the … Read the whole story
by Joe Mandese
He succeeds Kristie Painting, who left to join Pinterest as country manager for Canada. Read the whole story
by Wayne Friedman
Nielsen has struck a deal with Vizio to add data from Vizio's 20 million TV homes through the TV set manufacturer's Inscape TV research … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
This weekend, home shopping gets a satirical going-over with the arrival of the Showtime comedy "I Love That For You." Read the whole story
by Colin Kirkland
The Meta Store will open May 9 and will offer hands-on experiences with Meta's hardware products including the Quest 2 VR headset, the Portal … Read the whole story
by Steve McClellan
More than 40 units will rebrand to the new name. One exception is agency Droga5 which will continue to operate under its own brand … Read the whole story
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by Karlene Lukovitz
The features are designed to simplify customer workflows between the two different ad-serving systems and increase efficiency for cross-platform buys and deliveries. Read the whole story
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by Karlene Lukovitz
The solution allows advertisers to bring their own media for streaming inventory directly negotiated with TV networks. Read the whole story
by Wayne Friedman
Although AVOD services are growing, consumers are not entirely convinced the content is of high quality compared to SVOD/ad-free subscription services like Netflix, Prime … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For TV news wannabe streamers, there are different scenarios here, complicated by the existing issue that TV news content is still essentially live and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Yelp called on other platforms Monday to crack down on reviewers getting paid to review products and services, to stop illegal compensated reviews from … Read the whole story
COMMENTARY
by Karlene Lukovitz
Smaller, specialty streamers continued to edge up in share of overall streaming time. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
More than 70% of respondents in a Chicago study said no one should have to pay to access local news. Read the whole story
by Wendy Davis
In a blow to Facebook, a federal judge rejected as premature the company's request to dismiss Philadelphia news anchor Karen Hepp's lawsuit over the … Read the whole story
by Karlene Lukovitz
TiVo's latest survey finds nearly a quarter of North American adults have scanned a QR code or tapped an interactive ad. But under 60% … Read the whole story