Comscore was the only local TV measurement company selected to participate in the Horizon test. Horizon Media will test Comscore's local TV measurement data … Read the whole story
Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference in performance, while reducing carbon … Read the whole story
"And suddenly we were a marketing firm. And we were having the time of our lives," the founder and Chief Creative Officer of MNTN/Maximum … Read the whole story
As part of the arrangement Instacart is developing plans to work within Omni's data gathering "clean rooms" to provide enhanced media planning and measurement … Read the whole story
A new campaign, discussed at the Cannes Lions Festival today, will send a global message that Ukraine is open for business. Read the whole story
In the show, "Money Heist Korea," a thaw in North and South Korean relations creates a new economic empowerment zone benefiting both countries. Read the whole story
"It's really about building awareness and passion amongst audiences we wouldn't regularly be able to reach from more traditional advertising," says Mini's Rah Mahtani. Read the whole story
Frank Zazza, known as the father of product placement, talks about the evolution of ad measurement, his plans for Web 3.0, and what brands … Read the whole story
Brand says, "NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury automotive space." Read the whole story
Google launched a new version of Google News Wednesday, celebrating the company's 20th year anniversary of the online news service. Read the whole story
Through the deal with Snowflake, Open AP is starting a clean room effort "that will be cross platform and cross publisher." TV network execs … Read the whole story
The second Grand Prix was a Brand Experience & Activation Lion. Awards were also issued Wednesday for Innovation, Mobile, Creative Effectiveness, Creative Strategy, Creative … Read the whole story
For example, "Cosmopolitan" is experimenting with an AI system that can create original, realistic images and art from a short text description. Read the whole story
New voluntary standards issued by the Network Advertising Initiative restrict some members from collecting or using precise location data that could reveal consumers' visits … Read the whole story
In 2021, the company reports that almost 40% of all new hires in the U.S. were Black, Indigenous, LatinX or Asian American. Read the whole story
A federal appellate panel has granted Meta's request to review a trial judge's decision allowing advertisers to proceed with a class-action over allegedly inflated … Read the whole story
The release of Goggles will alter the way search has traditionally been done, putting users in charge, says Josep Pujol, chief of search at … Read the whole story
The company will become part of Dentsu International's data and consumer experience management company Merkle. Read the whole story
TikTok's expansions of its once short-form-only format, combined with its availability on a growing number of large screens, is expected to further boost its … Read the whole story
With such high-profile talent, shouldn't getting a TV deal be easier than a one-foot putt? Read the whole story