The win follows the agency's winning of PepsiCo's creative and digital duties last month, as well as media duties for the beverage giant in … Read the whole story

In its Q2 earnings shareholder letter, Roku struck an alarming note for investors and the ad market: "There was a significant slowdown in TV … Read the whole story

While 75% of procurement execs say their role managing media has been successful, only 26% of marketing execs say so, according to a new … Read the whole story

The rats in "Rat In the Kitchen" on TBS and the snakes in "Snake In the Grass" on USA Network are not real rodents … Read the whole story

Advertisers working with Walmart will soon have the option to tap into more platform partners across ad tech, measurement, ecommerce and shopper marketing. Read the whole story

Instagram is cancelling the test a few days after Kylie Jenner and Kim Kardashian urged Meta to stop trying to mimic TikTok. Read the whole story

Instacart is partnering with streetwear fashion and accessories designer Anwar Carrots on a collection inspired by Instacart and Anwar's shared love for the carrot. Read the whole story

Foundry, formerly IDG, is also selling technology like its intent-data product Neon. Read the whole story

Peacock is the latest major streamer to see subscriber growth fizzle. Growing evidence points to inflation and cord-cutting benefitting cheap and free ad-supported streamers … Read the whole story

Democratic lawmakers on Thursday introduced the Net Neutrality and Broadband Justice Act, which would classify broadband access as a utility service and empower the … Read the whole story

The average CPM for programmatic OOH inventory increased from $7.10 in H2 2021 to $7.47 in H1 2022, according to Place Exchange data released … Read the whole story

If true, it means that publishers should give up on walled gardens like Facebook, critics say. Read the whole story