by Joe Mandese
The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020. Read the whole story
COMMENTARY
by Joe Mandese
Republicans may wax nostalgic for Ronald Reagan's "Morning Again In America," but Cheney is campaigning on something much more fundamental to Americans of all … Read the whole story
by Richard Whitman, Columnist
Publicis picked up the client's Europe Middle East and Africa region, its largest market by media spend, according to agency research firm COMvergence. Estimated … Read the whole story
by Colin Kirkland
Carhartt, in partnership with Snap Inc., has launched a digital collection of workwear for Bitmoji avatars. Fans will see their Bitmoji avatar in experiences … Read the whole story
by Joe Mandese
Without describing what it actually is, the study from Kantar and Mirriad finds virtual in-content ads lift sales, ad awareness, "favorability," and consideration when … Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
DoorDash Drive is testing a service that will allow its drivers to pick up and deliver Marketplace items to customers. Read the whole story
by Karlene Lukovitz
Twitter Pixel, Conversion API and App Purchase Optimization tools are available to all of the social platform's advertisers. Read the whole story
by Steve Ellwanger
Consumers who post a sustainable practice on TikTok receive a promo code that unlocks access to the ReTok Shop. Read the whole story
by Robert Williams
Among people who say they'd rather save money rather than pay for an ad-free experience, 59% indicated they can tolerate a certain number of … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
AI companionship seems a benign -- even beneficial -- use of technology, but what might the unintended consequences be? Read the whole story
by Laurie Sullivan
The plan is to remove election-related misinformation about dates, locations, times and methods of voting; as well as who can vote, whether votes will … Read the whole story
COMMENTARY
by Gino Sesto, Columnist
It could be another record year for political ads and out of home will reap the benefits. Like any billboard, creative is the key … Read the whole story
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by Ray Schultz
The move will help publishers and streamline the programmatic supply chain, the firm claims. Read the whole story
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by Karlene Lukovitz
Rankings also cover mobile programmatic suppliers. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The show, "Inmate to Roommate," demonstrates that every once in a while, TV comes up with something new. Read the whole story
by Laurie Sullivan
Independent media agency Canvas Worldwide has formed a partnership to tap into TransUnion's online and offline data, using machine learning and automation services to … Read the whole story
by Laurie Sullivan
Marking a victorious ruling for Google, a high Australian court found that the search engine cannot be considered the publisher of the material on … Read the whole story
by Laurie Sullivan
Google launched a digital and print ad campaign Tuesday to run with local news media and partnered with six news associations to develop custom … Read the whole story