He is the latest C-level appointment reconstituting Crossmedia's U.S. leadership team, following recent additions of COO (Ali Plonchak), Chief Strategy Officer (Anne Bologna), Chief … Read the whole story
TikTok and Reels users are breaking long-form content into more snackable episodic bites, proving long-form storytelling isn't dead, it's just evolving into something that's … Read the whole story
Advertisers can now see unified campaign cross-platform results, including deduplicated reach and cross-platform frequency of their media buys, across three major sell-side platforms. OpenID … Read the whole story
The impact reaches far beyond TikTok's search-engine capabilities, and means it can broaden and improve on its ad-targeting capabilities, as the ad industry continues … Read the whole story
Apple is "crushing another nascent technology that could rival its grotesquely overpriced in-app payment service," said Epic Games CEO Tim Sweeney. Apple's inclusion of … Read the whole story
Last Friday's Yankees game, in which Aaron Judge was poised to tie or surpass Roger Maris' single-season home run record, was seen exclusively on … Read the whole story
The mobile app brings brands and blue-chip NFTs into the web3 space, allowing users to capture NFTs in the real world, create videos with … Read the whole story
More than 70 years of police portrayals on popular scripted dramas have contributed to public perception of police as the heroic good guys putting … Read the whole story
Fans can't wait for the beauty and fashion mogul to make halftime magic. Read the whole story
Can we use social media to preempt crime by identifying those likely to commit violent behavior? Read the whole story
There are some concerns that GOP fundraising isn't all it's cracked up to be. So Trump-directed Republican TV spending is the focus for many … Read the whole story
Khan "has made numerous public statements that demonstrate her bias against Meta," the company told a federal judge. Read the whole story
Up to now, the streamer has been pushing into games by acquiring and partnering with existing game studios. Read the whole story
As the U.S. becomes a multicultural majority, the need to authentically reach multicultural consumers is a business imperative. Read the whole story