Despite macroeconomic concerns by some, GroupM, Magna and Zenith are forecasting mid-single-digit ad growth for next year, following slightly higher growth in 2022. Read the whole story
Global Director of Business Intelligence Kate Scott-Dawkins said the normalization will mean "mid- to single-digit growth heading into the next five years." Read the whole story
GroupM slashed its U.S. ad growth projection to 7.1% from the 12.8% it forecast in June, while IPG Mediabrands' Magna trimmed its 2022 U.S. … Read the whole story
This year's retail media ad-spending estimates range from $39 billion at Zenith to $111 billion at GroupM, with all of the Big 3 forecasting … Read the whole story
If there is a positive angle to the deceleration of ad spending, it's that it is coming out of big social media platforms, and … Read the whole story
For years now, the big TV companies have come to present their many networks and platforms as "brands." Most of them are clear cut. Read the whole story
Discord has begun expanding its server subscription program, which will allow more creators to charge viewers subscription fees for premium content, unique roles and … Read the whole story
Meta says in a policy paper that existing laws and regulations will apply to blockchain and metaverse technologies and related economic opportunities. "Regulators should … Read the whole story
Marketers are seven times more likely than average to say they saw lower campaign effectiveness because of the loss of consumer identifiers. Read the whole story
The World Cup is giving automaker brands a unique opportunity to get in front of massive audiences, says iSpot.tv.'s Stuart Schwartzapfel. Read the whole story
Magna projects a 4% decline in national TV network ad revenue to $38.7 billion for this year. AVOD, OTT and streaming platforms are forecast … Read the whole story
YouTube's annual list of ads that performed best on its platform includes tech companies Amazon and Apple and streamers HBO Max and Netflix reaching … Read the whole story
About $461 million in major league sporting club sponsorship revenue was generated in the 2022 season, according to SponsorUnited. The beverage-alcohol category and media … Read the whole story
"Several of the nation's largest online tax-preparation services installed the Pixel on their websites and thereby transmitted 'tax return information' to Meta," two taxpayers … Read the whole story
However, research firm Parks Associates did not release actual estimated subscription numbers. Read the whole story
Google has again defeated a lawsuit brought by two Android users who accused the company of "spying" on them by collecting information about their … Read the whole story
After public saber-rattling by Fox and pooh-poohing by DirecTV, the companies reached a carriage renewal deal after extending their deadline by a few hours. … Read the whole story