by Joe Mandese
However, more than half (55%) of them have no plans to ever work full-time in the office again, up from 34% last year. Read the whole story
COMMENTARY
by Joe Mandese
According to a panel of top media buyers, the goal of the U.S. JIC is NOT to establish currencies, and the majority of what … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
When it comes to the ad market, the networks have always held all the cards. So why are they bluffing on alt currencies? Read the whole story
by Wayne Friedman
'Guardians of the Galaxy, Vol. 3' had the second-highest box-office total for a release. National TV ad spend is an estimated $21.1 million so … Read the whole story
by Joe Mandese
New nightmares include budget cuts, and managing consumer loyalty, attention and expectations. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
With new AR ad features for Instagram Reels and Facebook Stories and performance insights, Meta wanted advertisers to remember who's (still) boss in the … Read the whole story
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by Karlene Lukovitz
PubMatic's new Activate, like Magnite's recently launched ClearLine solution, aims to help streamline and reduce the costs of programmatic buys. Read the whole story
COMMENTARY
by Joe Mandese
That's how Media Matters chief Angelo Carusone responded when he received a cease and desist letter from Fox News' lawyers asking him to stop … Read the whole story
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by Wendy Davis
Senators Ed Markey and Bill Cassidy reintroduced a bill that would prohibit websites and apps from collecting a broad range of data -- including … Read the whole story
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by Wendy Davis
A 2021 Maryland law that imposes a tax on some digital ads is unconstitutional, a lawyer for Comcast and Verizon told judges on the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube wants your attention and advertising dollars this upfront period, telling its TV story. Read the whole story
by Ray Schultz
Service allows advertisers to place ads adjacent to premium publishing content. Read the whole story
by Laurie Sullivan
Reddit's initiative to help minimize the impact of marketing giveaways and promotional waste will offer a donation to non-profits rather than a promotional gift, … Read the whole story
COMMENTARY
by Karlene Lukovitz
Ousted host Tucker Carlson is said to be marshaling allies to pressure Fox News to let him out of his contract, and to have … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The show is about an AI future in which crime in America is substantially tamped down with the use of advanced AI tools. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The largest independent used online bookseller keeps finding new ways to keep the circular economy spinning. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
As AI tools get better and better, and there becomes no way to distinguish between real and fake, it becomes harder to prove that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CBS has decided to drop eight TV stations' affiliations with the CW network, after parent Paramount Global and Warner Bros. Discovery decided to sell … Read the whole story