January 25, 2023
Wednesday, June 14, 2023
Underlying revenue will expand 5.4% this year, according to Brian Wieser's "Madison and Wall," outpacing a 2023 consensus ad-spending growth of just 4.3%. Read the whole story
T-Mobile and L'Oreal were also media plan category winners at the association's annual in-house agency awards. Read the whole story
The room, enabled by cloud-based data-management platform Snowflake, initially will utilize a representative sub-panel of respondent-level data from Nielsen's 35 million national linear TV … Read the whole story
The partnership will provide ad-attention data attached to ad exposure and viewable data for CTV ads, enabling marketers to analyze campaign performance to determine … Read the whole story
This year's finals pulled in $112.3 million in national TV advertising, according to EDO Ad EnGage estimates. Some 421 airings of commercials ran on … Read the whole story
All Havas-branded companies within the group will share the new brand identity. Non-Havas branded units will retain their individual identities, but according to the … Read the whole story
COMMENTARYPat Sajak announced Monday that he plans to retire from "Wheel of Fortune" at the end of the 2023-24 season. Read the whole story
The GroupM agency has named Sindhuja Rai as CEO in Asia Pacific. She joins from client Mondelez where she leads global media investment & … Read the whole story
Demand Gen and Video View will be powered by AI and will deploy dynamic creative features, allowing advertisers to make it easier to drive … Read the whole story
Meta is updating Instagram Notes, an inbox-based status message feature, to include music-sharing and translations in various languages. Read the whole story
- COMMENTARY
Tributes to Shirley May, the late cashier at a grocery store in the city where I live, provide heartwarming proof that a light touch … Read the whole story
COMMENTARYLinda Yaccarino, now CEO of Twitter, says via tweet: "Twitter is on a mission to become the world's most accurate real-time information source and … Read the whole story
- COMMENTARY
Diversity among millions of people on a major social network is inevitable, and will be devastating without safety parameters and proper content moderation practices. Read the whole story
The data-driven solution is said to allow for optimizing creative rotations without changing a campaign's media strategy. Read the whole story
Amazon is testing the use of AI in its shopping app to generate summaries of some product reviews left by customers. Read the whole story
TikTok is testing a visual search tool in its Shop tab that allows users to take a photo or upload an image to find … Read the whole story
YouTube is further expanding creator access by lowering its eligibility criteria and allowing creators to join its Shopping affiliate program. "Starting today, eligible creators … Read the whole story
The new media brand will cover health and wellness subjects like reproductive health, menopause, pelvic health, brain and heart health. Read the whole story
Kantar BrandZ reveals a 20% drop in overall value for brands. And McDonald's, at number 5, is the ranking's top non-tech brand. Read the whole story
Dubbed Locality, the combined group will share technology and get increased investment, according to One Equity Partners, which acquired both firms last year. Read the whole story
- COMMENTARY
LIV lasted barely a year, without driving any meaningful audience, broadcast or sponsor support. Just last week, for all purposes, it folded its tent. Read the whole story
