by Wayne Friedman
Paramount has completed its upfront with slight "low to mid-single-percentage" volume gains, according to media agency execs. Last year, its main revenue driver, CBS … Read the whole story
by Wayne Friedman
Fox made gains with NFL, Major League Baseball, college football and the World Cup, with growth "in both price and volume," one exec said. … Read the whole story
by Laurie Sullivan
Microsoft Advertising is rebranding its products, strategy and services, combining and renaming technology from its acquisitions of Xandr and PromoteIQ and changing some of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
eBay has caught the generative AI bug and is building a foundation of tools across the site to help advertisers and those who list … Read the whole story
COMMENTARY
by Joe Mandese
News circulating this week that Microsoft's Xandr unit plans to ban political advertisers beginning in October is part of an ongoing reset for the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers have a missed opportunity in what Boathouse President John Connors calls performance AI. Generative AI gets all the attention as the shiny object … Read the whole story
by Steve McClellan
The assignment will kick off with media planning for Destination Vancouver's UK and Australia's winter travel campaigns. Read the whole story
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by Richard Whitman, Columnist
The company attributed the upswing in part to strong performances by its health and media divisions. Read the whole story
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by Fern Siegel
Trevor Heaton has been promoted to president of political strategy for the Katz Television Group. Read the whole story
by Wayne Friedman
Roku continues to defy analysts' expectations -- growing revenue, cutting losses, and seeing its stock price closing up a strong 9% in after-market Thursday … Read the whole story
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by Colin Kirkland
Meta's Q2 performance results show a strong increase in active Facebook users and $32 billion in revenue -- up 11% vs. the previous year, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It's clear that search will no longer be only about typing a few words in a text box and having a set of links … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fox News Channel formerly used the slogan "Fair and Balanced." Former CEO of CNN Worldwide Chris Licht believed a more straight-ahead, less partisan, old-school … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A relationship show from Spain puts couples' love and trust to the test using AI technology. Read the whole story
by Wendy Davis
Google autoplays video ads "into the void," two advertisers allege in a new class-action complaint. Read the whole story