The main risk is that it continues to drive up interest rates, which slows marketing investments, said Kevin Lee, founder of digital marketing and … Read the whole story

In online search engagement following a national TV message,"Oppenheimer" has driven on average 17,680 search actions in the last 30 days, followed by "Barbie" … Read the whole story

The delay was announced a week after X expanded its Ad Revenue Sharing program to creators globally. Read the whole story

The search is on for America's ugliest house in HGTV's summer series. Read the whole story

As important as Xandr is in the overall programmatic ad-supply chain, there are plenty of other sources to fill demand from any politcos who … Read the whole story

Web traffic to OpenAI's ChatGPT sites continues to fall. Worldwide traffic to chat.openai.com fell 9.7% in June and 9.6% in July. In the U.S., … Read the whole story

The campaign, from Mischief @ No Fixed Address, received a shoutout earlier this week from Tinder parent Match Group which described it as "a … Read the whole story

General Motors made a solid decision with Barbie tie-in. It's a product placement dream. Read the whole story

While sports provided opportunities, the bigger story was how many automakers invested more in news, informational and reality programming, says iSpot.tv's Stuart Schwartzapfel. Read the whole story

To help advertisers target specific audiences while bypassing privacy regulations, TikTok is developing a privacy-tech product called "PrivacyGo." Read the whole story

Antitrust claims stemming from Google's search agreements with Apple and Mozilla involve "genuine disputes of material fact that warrant a trial," a federal judge … Read the whole story

Yelp reported better-than-expected Q2 financial results on Thursday on strong ad demand from local home-service providers. Read the whole story