by Karlene Lukovitz
Unredacted info in FTC's antitrust suit charges Amazon increased its ad-auction revenues and pushed shoppers toward higher-priced sponsored products. Read the whole story
by Laurie Sullivan
Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested … Read the whole story
by Wayne Friedman
This year's World Series is down 22% -- averaging 9.1 million Nielsen-measured viewers vs. a year ago, when it averaged 11.8 million -- and … Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
It appears that Elon Musk's new Twitter, now X, is comfortable prioritizing a far-right political agenda, solidifying its place in social-media as the "least … Read the whole story
COMMENTARY
by Joe Mandese
In this week's conversation, Shelly Palmer discusses the good, the bad and the ugly developments governing AI. Or is it how AI may be … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Being a TV columnist has its privileges, and the most recent one was the privilege of watching the "Matlock" pilot yesterday. Read the whole story
by Sarah Mahoney
In this year's holiday ad, Amazon uses beautiful music to send three old friends down a slippery slope. Read the whole story
by Fern Siegel
The Edge-2-Edge ad format fills any screen - laptop, desktop or mobile. The goal is to boost ad performance and enhance creative quality. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google asked Comscore to examine 15 Super Bowl LVII campaigns that ran on YouTube to determine how they reach viewers who watch the ads … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Isaac Gerber, director of commercial insights and analytics at Captify, developed an organic way to protect consumer privacy, yet analyze behavioral patterns combined with … Read the whole story
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by Laurie Sullivan
IAB Tech Labs CEO Anthony Katsur said a signal will propagate the data-deletion request throughout the supply chain and the specification will have a … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
What we don't expect is some of the completely left-field stuff we get from generative AI. Read the whole story
by Fern Siegel
The new campaign used a focus group of vegans quizzed about their food choices. In minutes, they were transformed into meat lovers. Read the whole story
by Laurie Sullivan
A study by Magna Media Trials and Samsung Ads explored Gen Z and Millennials' CTV viewing habits, and suggests search may have a connection … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Warner Bros. Discovery may need the NBA deal more than Disney, which already has loads of other sports programming content. Read the whole story
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by Richard Whitman, Columnist
Over the past year the industry has added 8,500 jobs, an increase of almost 2%, per the U.S. Bureau of Labor Statistics. Read the whole story
by Karlene Lukovitz
Despite a strong Q3, Netflix is still trimming staff with the focus on honing operations. Read the whole story