"The [AR ad] market is projected to generate $1.2 billion in revenue in the U.S. this year," notes Zoe Soon of the IAB, which … Read the whole story
In its biggest commitment yet to the gaming space, Disney is investing $1.5 billion in an equity stake in Epic Games. Disney and Epic … Read the whole story
Google on Thursday moved into the "Gemini Era," rebranding its Bard technology to Gemini, a reflection of the company's advances in generative AI. Read the whole story
Microsoft will run the first Super Bowl ad in four years on Sunday to showcase Copilot on mobile and desktop. The last one focused … Read the whole story
COMMENTARY"There is only one Christopher Walken" according to this BMW spot, which shows him reacting to a slew of Christopher Walken imitators. Read the whole story
COMMENTARYIn recent years, BBB National Programs' National Advertising Division has received competitive challenges to several high-profile Super Bowl commercials, asking us to test the … Read the whole story
COMMENTARY"Tracker" -- alias Colton Shaw -- shows up from out of nowhere to hunt for lost souls this Sunday night in the time slot … Read the whole story
Ad tester System 1 has put ads released early by Super Bowl advertisers into testing - and leading the pack is Michelob Ultra, followed … Read the whole story
James Wilde was named head of growth & marketing and Lizzy Herbertson has been appointed commercial director in Europe. Read the whole story
"The FTC does not make clear what 'junk fees' it proposes to limit or regulate, and without additional clarity, the proposed rule may unintentionally … Read the whole story
COMMENTARYLinear TV's average daily reach sank 4% to around 57 million homes In second-half 2023 vs. the year before, Samba TV says - and … Read the whole story
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In democracies, it is essential that journalists have financial, legal and political independence. And that is where advertising comes in. Read the whole story
Apple teased this year's Super Bowl halftime show, promoting R&B singer and songwriter Usher on its Apple Music YouTube channel. Read the whole story
The organic growth outlook for the full-year 2024 is between 4% and 5%, while maintaining a profit margin of 18%. Read the whole story
Organic growth next year is expected to be in the 1% to 2% range with adjust EBITDA margin of 16.6%. Read the whole story
European Wax Center said the move signals a shift in its media strategy to a "retail mindset" where each dollar spent is tied to … Read the whole story
Fox Corp. cable TV ad revenue from Fox News Channel in the last 3 months of 2023 sank 23% year-over-year to $348 million - … Read the whole story
Disney+ subscribers dropped by 1.3 million globally to 111.3 million, while international Disney+ business sank 900,000 to 65.2 million. Although there was a price … Read the whole story
"X's complaint fails in just about every way that a complaint can possibly fail," Media Matters writes in papers filed Tuesday with U.S. District … Read the whole story
Digital audio ad-tech firm A Million Ads will launch a feature to enable advertisers working with streaming audio to add up to 100,000 locations … Read the whole story
The lawsuit accused the fast food giant of not following through on a pledge to dramatically increase national ad spending with Black-owned media outlets. Read the whole story
"Folks are still looking for information....[X] is a horrible place but still so valuable," says manager for the National Network of Abortion Funds. Read the whole story
COMMENTARYVidMob identified five creative insights for top-performing Super Bowl ads. You might need a car in that commercial or a backdrop of grand vistas … Read the whole story
