by Joe Mandese
March's growth reflects a massive increase in digital vs. traditional media ad spending. While digital ad spending rose 15.7%, traditional media declined 13.6% year-over-year. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
"Enquirer" publisher used Walmart as the morality police, figuring the words "porn star" on a cover would be massively offensive to shoppers. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
This MRC standard essentially takes out-of-home back to the days of using distribution/circulation for planning and buying the medium, using definitions and derivations that … Read the whole story
by Wayne Friedman
Currently Paramount is considering a bid from Skydance Media, with another joint bid from Apollo Global Management, a private equity investment company, and Sony … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A priest goes from mass to mass killer in a new four-part, imported mystery series that gets an "A" for Australia. Read the whole story
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by Colin Kirkland
In its Q1 earnings report, Snap Inc. highlighted the increased interest among its user base in Spotlight, the social media company's TikTok rival. With … Read the whole story
by Tanya Gazdik
The event brought together more than 250 employee volunteers at the automaker's U.S. headquarters. Read the whole story
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by Colin Kirkland
Snapchat will provide more opportunities for its ad partners as it continues to invest in AI and augmented reality, the company says. Read the whole story
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by Laurie Sullivan
Microsoft revealed insights and news on an expanded partnership with Axel Springer to help the European digital publisher accelerate growth in AI across its … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
It's a digital jungle of spam, scans and criminal pings. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"The key drivers of change over time are storytelling, technology and resources," says Reinhart. Read the whole story
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by Wendy Davis
The FTCC on Friday issued regulations that will require operators of online health services and apps to notify consumers about "unauthorized" disclosures of their … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cost per click on Google ads continues to rise, up 13% YoY in Q1 2024 vs. 9% in Q4 2023, mostly driven by an … Read the whole story
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by Ray Schultz
In 2019, a potential $100 million deal was never completed. Read the whole story
by Wendy Davis
Siding against the broadband industry, the 2nd Circuit Court of Appeals on Friday reinstated a New York law requiring carriers to offer $15-a-month service … Read the whole story