During its newfront presentation this morning, the carrier announced a boost in its digital and brick-and-mortar retail media reach, as well as CTV and … Read the whole story

And by "world," I mean media optimization stack as we transition from a bifurcated linear/digital process to a holistic cross-platform one. Read the whole story

Trade Desk advertisers now have direct access to Roku via a private marketplace. iSpot will become a preferred third-party TV/streaming measurement partner, offering direct … Read the whole story

"Wireless carriers have a duty to keep our geolocation information private and secure," FCC Chair Jessica Rosenworcel stated Monday. Read the whole story

In an interview, Rather talked about his 44 years at CBS, and the state of journalism today. Read the whole story

Google may need to limit its first-party data capabilities to meet the UK CMA's and ICO's data-privacy requirements. The CMA released its quarterly report … Read the whole story

The one thing citizens of both parties agree on: Executing a puppy in cold blood and then bragging about it is unacceptable. Read the whole story

According to Designit, part of Wipro, the practice is a growing concern, yet most creatives are unaware of it. The SEC is on the … Read the whole story

Google reportedly has agreed to pay News Corp. up to $6 million annually to develop new AI-related content and products. Search and AI companies … Read the whole story

Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, president/CEO of CBS; … Read the whole story

The company's North America operation was the only region to lose ground in Q1 with an organic net revenue decline of 4%, which the … Read the whole story

Kantar says its "direct integration" model for measuring Meta ad effectiveness will utilize its Lift and Lift+ products - a measurement solution for digital … Read the whole story

Meta is offering influencers and high-profile creators $5,000 to post on Threads, according to social-media expert Matt Navarra. The tech giant says the Threads … Read the whole story

'We want to not just meet, but exceed, the expectations of today's drivers," says Hyundai's Olabisi Boyle. Read the whole story

Growing out of its core cable TV system business of TV networks, Comcast has added broadband, wireless, mobile, and ownership of TV network/movie studio … Read the whole story

Comscore now includes generative AI search in its overall search market measurement analysis. Recent data shows total market search volume rose more than 5% … Read the whole story