by Joe Mandese
Insiders say potential bidders included rival Mediaocean, as well as a consortium of agency holding companies led by Omnicom, which previously pledged to assist … Read the whole story
by Joe Mandese
The announcement during its NewFront presentation today also included a new "Reminder ads on Instagram" advertising format. Read the whole story
COMMENTARY
by Joe Mandese
Which is the most AI-centric of the major agency holding companies? Based on a "Media3.0" analysis of their annual reports, WPP is far and … Read the whole story
by Sarah Mahoney
Barry McCarthy is leaving the company amid more losses. Read the whole story
by Colin Kirkland
Spotify highlighted its video ad opportunities at its first NewFront event, and Head of Sales Ann Piper and Global Creative Director Kay Hsu discussed … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
An AT&T ad in heavy rotation during NBA playoff games spawned intense hatred on social media this week. Read the whole story
by Colin Kirkland
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discover Snap creators, manage partnerships and measure results on the CreatorIQ platform. Read the whole story
by Ray Schultz
Video drove 20 billion views last year, the publisher says. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
With a brand name like "Masterpiece," expectations are high when new shows imported from the U.K. arrive in America on PBS. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
While CTV advertising will be digitally (programmatically) planned, sold, measured and optimized, the real-time-bidded and optimized component will shrink, not grow. Read the whole story
by Sarah Mahoney
The beauty retailer plans to give $3 million to nonprofits. Read the whole story
by Wayne Friedman
Adding NBCU into the NBA live, linear TV networks lineup could mean a 15-20% reduction in total ad dollars for Disney and Warner Bros., … Read the whole story
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by Wendy Davis
In a joint motion filed this week, Kochava and the FTC told U.S. District Court Judge B. Lynn Winmill that extending a pre-trial deadline … Read the whole story
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by Wendy Davis
A federal appellate court has denied photographers' request for a new hearing in a battle over an Instagram tool that allows news sites to … Read the whole story