Christian Juhl is stepping down after five years in the role and will take up a new position with WPP as President, Corporate Development. Read the whole story
Asked why it has won so much media biz over the past couple of years, CEO John Wren attributed it to first-mover investments in … Read the whole story
CEO John Wren described the company's performance in Q2 as "very strong." The firm said its growth outlook for the year remains at between … Read the whole story
Few will heed the pleas to tone down the TV talk-show anger and social-media tantrums that have become a national pastime. Read the whole story
Despite reducing estimates for ad-supported AI agent spending, Wall Street analysts estimate other forms of pure-play AI-enabled ad spending to surge to billions over … Read the whole story
The organization spent an estimated $50 million on measured media in 2023, according to agency research firm COMvergence. Nearly all of it was allocated … Read the whole story
The men's fashion brand has partnered with immersive content creators Metaverse Group and Super League to help introduce Psycho Bunny into the gamified Roblox … Read the whole story
The AI photos reveal the unique personalities of shelter cats in ways traditional photos can't, says Razorfish's Jamie Perruquet. Read the whole story
Taboola confirmed on Tuesday that the company struck an agreement with Apple to power native advertising in the Apple News and Apple Stocks apps. Read the whole story
With superb writing, casting and acting (hiring talented improv performers), the not-your-parents gags resonate, offering universal moments of recognition. Read the whole story
Long-time audience measurement vet Josh Chasin is now an advisor to at least half a dozen brand-related analytics businesses. Read the whole story
TV networks offered nonstop news coverage and dropped ad breaks due to intense coverage of the situation. For Fox News, MSNBC, and CNN, total … Read the whole story
Amherst University professor Ethan Zuckerman's request for a court order preventing Meta from suing over a research tool is premature because the tool hasn't … Read the whole story
Also, Facebook has "pivoted to short-form video content," so brands should "invest in people or agencies that can create this type of content." Read the whole story
On Monday there was news that Walt Disney's internal business and consumer data was hacked to the scope of more than "one terabyte," according … Read the whole story
Google's effort to support women's sports led to partnerships with the Women's National Basketball Players Association, National Women's Soccer League Players Association and U.S. … Read the whole story
"While Verizon is famous for its 'Can you hear me now?' advertising campaign, it has intentionally chosen not to listen to complaints from copyright … Read the whole story
Time is time -- but the perception of time is all in our heads. Read the whole story
Co-Op Funeralcare takes a humorous approach in a UK campaign aimed at normalizing conversations about planning ahead for that fateful day. Read the whole story