• by Laurie Sullivan  @lauriesullivan, July 16, 2024

Google's efforts to support women's sports couldn’t be stronger as the focus on highlighting excellence continues to grow.

The company strengthened its alliances this year by once again partnering with the Women’s National Basketball Players Association (WNBPA), and adding the National Women’s Soccer League Players Association (NWSLPA), and the U.S. Women’s National Team Players Association (USWNTPA) to the roaster.

The partnerships between Google Pixel and women's sports organizations highlight the ongoing effort by the brand to uplift and support women athletes through community, inclusiveness, and storytelling. 

Terri Jackson, executive director at WNBPA, used the word "inspiring" to describe Google Pixel's commitment and dedication to WNBA players.

Collaborating with OneTeam, the new partnership positions Google Pixel as the Official Mobile Phone and Content Capture Partner of the Players.

Google’s Pixel mobile phone brand last year created the first lounge at WNBA All-Star Weekend 2023. Now the company is extending its successful collaboration with the WNBPA to include NWSLPA and USWNTPA, underscoring the power and impact of athletes as creators, platforms, business builders, and culture setters. 

As part of the partnership, Google Pixel stands at the forefront of various player-focused initiatives, hosting and supporting a range of Player Association events as well as providing women’s sports fans with exclusive behind-the-scenes access to capture athletes’ lives beyond the game. 

Google in 2023 created a campaign for the Woman’s National Basketball Association, developed by Google’s Creative Lab team, to demonstrate how fans search and gain inspiration from their favorite players’ style.

The ad was part of a larger campaign. The spot showcased the world of fashion, and shows how search features in the Google App through Lens and multisearch on Android and iOS devices.

Later this week, between July 18 and July 21, the partnership kicks off with the Google Pixel Player’s Lounge at WNBA All-Star Weekend. It features a VIP suite to socialize and a gifting suite with products from women-led brands.

It also offers a place for players to get professional portraits with Google Pixel's advanced AI-enabled camera that automates key features like Real Tone to Best Take -- the Pixel Portrait Studio.

Google Pixel’s interactive “Wonders of the W” activation open to the public highlights the thrill of the league and allows fans the opportunity to touch, see, and feel the sophisticated features of content capture, merch creation, custom digital artwork, and more.

Google Pixel also will take a position at NWSL Championship Weekend with an NWSL Players’ Party, and at the USWNTPA Players’ Ball. Both events will feature a Pixel Portrait Studio to capture the celebrations and allow athletes to connect and celebrate their achievements.