by Steve McClellan
The company said it was upgrading its full-year 2024 organic growth guidance to at least 5.5% vs. the previously stated 5%, despite what it … Read the whole story
by Laurie Sullivan
Yahoo announced it is extending its identity solutions such as ConnectID to SSPs through Amazon Publisher Services, InMobi, Magnite and PubMatic. Read the whole story
by Laurie Sullivan
Amazon has increasingly become a destination for consumers to discover products, rolling out a variety of solutions to help brands introduce new products as … Read the whole story
by Colin Kirkland
LinkedIn is becoming a leading B2B video platform for brands, rolling out new ad updates, including AI-powered video ads and Live Events promotions. Read the whole story
by Ray Schultz
InMobi Advertising is collaborating with Scope3 to leverage its sustainability platform. Read the whole story
by Robert Williams
Vice President Kamala Harris raised $1 billion in less than three months as a presidential candidate, an ample war chest for advertising. Read the whole story
by Richard Whitman, Columnist
The Digital Place-Based Advertising Association held its annual summit in New York this week where CEO Frey made the assertion, citing 3D displays, screen … Read the whole story
by Wayne Friedman
The consumer engagement score for WNBA marketers rose 16%, doubling the gains (7%) from 2023. Read the whole story
by Ray Schultz
Users can browse articles and graphics for editorial and commercial use. Read the whole story
by Wendy Davis
A judge on Tuesday refused to dismiss a lawsuit by dozens of state attorneys general who alleged Meta violated consumer protection laws by touting … Read the whole story
by Colin Kirkland
Meta's HR lead Lori Goler will be leaving the company next summer, according to an internal note obtained by Axios, which named Janelle Gale, … Read the whole story
by Steve McClellan
Ahmed said he's "energized about the new adventures ahead." The search for a successor is ongoing. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Georgie & Mandy's First Marriage" is the "Joanie Loves Chachi" of the 21st century. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention metrics and sales lift. Read the whole story
by Ray Schultz
Axis and Gravite say they can drive better ad performance and outcomes through the strategic partnership. Read the whole story
by Wendy Davis
The FTC said Wednesday that companies must allow consumers to cancel subscriptions through the same medium that was used to purchase them. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The Athletic is forming a partnership with Fubo and hopes to create product integrations and other co-marketing plans. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible? Read the whole story