by Wayne Friedman
Amazon also spent an estimated in theatrical marketing - about $19.4 million (2,500 airings, 2.0 billion impressions) in national TV networks - and $3.5 … Read the whole story
by Joe Mandese
After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual fintech app that pays … Read the whole story
COMMENTARY
by Bill Duggan
For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect customer data and insights and … Read the whole story
by Colin Kirkland
Bluesky added over 1 million new users in the past 24 hours, marking yet another major boost in users as it continues to compete … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Leonardo da Vinci" applies visual tools and techniques unique to film, but not to print, to plumb the very essence of the artist's work. Read the whole story
COMMENTARY
by Joe Mandese
Today's post is about research on the influence of "news influencers." Based on the findings, you might want to take what I have to … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
The sophisticated algorithms that power our social media feeds have created information bubbles that fundamentally change how we process information. Read the whole story
by Richard Whitman, Columnist
That's according to the latest poll from Stagwell's HarrisX as part of the company's Future Of News initiative, which began earlier this year. Read the whole story
by Steve McClellan
The GroupM and OMD veteran most recently led media pitches, audits and transformational projects at consultancy R3. Read the whole story
by Fern Siegel
Mediabridge is the media company's fifth global acquisition since September. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
"Beauty Never Gets Old" showcases an array of women whose confidence in their own skin jumps off the screen. Read the whole story
by Colin Kirkland
TikTok 's "Symphony Creative Studio" is an automated video-generation tool that ad partners can use to create videos "in minutes" from product information or … Read the whole story
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by Wendy Davis
The law "will inevitably result in the censorship of wide swaths of valuable political speech and commentary," X argues in a complaint filed Thursday … Read the whole story
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by Laurie Sullivan
Two months after Google filed an antitrust complaint in Brussels against Microsoft, the FTC plans to investigate Microsoft's cloud business and any anti-competitive behavior. Read the whole story
by Steve McClellan
This decrease, from 55% in 2023 to 40% in 2024, reverses a trend of increasing dissatisfaction in previous years. The flipside: though fewer clients … Read the whole story
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by Wendy Davis
Meta will argue to the 9th Circuit that it's immune from suit under Section 230. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Consider how powerful the incentives are to look the other way when the algorithm favors unwholesome content. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Under the Trump administration, legacy TV-network-based media companies may face a complex environment. First is the promise of deregulation, which can lead to media … Read the whole story
by Laurie Sullivan
Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only 31% of the 55,000 creatives running … Read the whole story
by Steve McClellan
The agency notified the state of Michigan that it would shutter the office by Dec. 31. The closure will effect 79 employees and follows … Read the whole story