Ramping up into the always intense theatrical movie holiday season,
Amazon/MGM Studio’s “Red One” led all theatrical movies on the third weekend in November, posting a steady -- but not big -- $34.1 million in theatrical box-office revenue for its
North America opening, according to Comscore.
This comes for a movie -- starring Dwayne Johnson and Chris Evans -- with a somewhat theatrical pricey production budget of $250 million,
according to analysts.
The movie was originally intended to be released as a streaming effort on Prime Video, according to reports. Streaming-targeted movies typically sit at a much lower
production cost range.
Amazon also spent an estimated in theatrical marketing-like $19.4 million on the film (2,500 airings, 2.0 billion impressions) on national TV networks, and $3.5 million
for the movie’s last seven days before its opening, according to EDO Ad EnGage.
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Next weekend the competition will become even more heated when Universal Studios’ “Wicked:
Part One” goes up against Paramount Pictures’ “Gladiator II.”
Ad spend so far for “Wicked” -- as well as TV advertising placement (on-air promos) -- is
estimated at a massive $42.1 million in spend/media value (2,980 airings, and 2.0 billion impressions). “Gladiator II” is at a third of that -- at $12.4 million (2,000 airings, 1.3 billion
impressions).
Earlier this year, in February, “Wicked” went big -- buying a one-minute-long Super Bowl ad on CBS that cost $14 million.
Due to its sister TV network
operations, Universal Studios also got in-house placement on high-profile NBC prime-time entertainment programming -- $11.6 million, as well as the 2024 Paris Olympics this past summer, $2.8 million;
and “Sunday Night Football,” $2.4 million.
For NFL programming, “Gladiator” is at $2.1 million on CBS; $1.03 million on NBC, and $825,240 on Fox.