by Wayne Friedman
Executives did not provide financial details including price hikes, but a Paramount Advertising exec said: "It's at the high end of where this marketplace … Read the whole story
by Joe Mandese
The new two-year account extension follows the brewer's global media consolidation at Dentsu in 2021 and now also incudes CX and creative services. Read the whole story
by Colin Kirkland
TikTok is losing credibility as a go-to for brand investments, with its CPMs dropping 80% year-over-year. In contrast, Pinterest's CPMs have surged 120% year-over-year, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
When Donald Trump was the star of "The Apprentice," he just fired one person a week, but now he is firing thousands. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Successful TV viewership and high ratings of TV shows are not dependent on the political leaning of a show or its performers in real … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Now that DJT has made this breakthrough, allowing for advertising in an otherwise private federal area, it's natural for other brands to follow. Read the whole story
by Wendy Davis
On Wednesday, soon after asking a federal judge to delay an upcoming case against Amazon, the FTC reversed course and said in a written … Read the whole story
by Colin Kirkland
According to an economic impact report from TikTok and Oxford Economics, there are 7.5 million businesses on TikTok employing over 28 million workers, and … Read the whole story
COMMENTARY
by Joe Mandese
How and why B2B marketing guru Rob McEvily used AI to synthesize an ad-tech version of the NCAA playoffs tournament. Read the whole story
by Tanya Gazdik
Lyft is the first rideshare company to offer pay with points capability throughout this partnership with Bilt, according to the companies. Read the whole story
by Laurie Sullivan
Oliver Feldwick, chief innovation officer at WPP-owned agency T&Pm, can't say exactly how agentic technology systems and protocols will look by year's end, but … Read the whole story
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by Wendy Davis
Google has asked Utah Governor Spencer Cox to veto a first-of-its-kind bill that would require the company and other app distributors to verify users' … Read the whole story
by Steve McClellan
Adlman, Clayton, Natividad The American Advertising Federation (AAF) announced the newest members to its 2025-26 Board of Directors. Members were voted on by the … Read the whole story
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by Wendy Davis
American Honda Motor will pay more than $600,000 to settle charges that it violated California's privacy law -- including by requiring consumers to provide … Read the whole story
by Colin Kirkland
"This is a full-screen takeover with calming music to help teens relax and be mindful of the time," says TikTok. Read the whole story
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by Ray Schultz
The proposed measure does not seem to exclude news publications. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Most tools tested confidently presented inaccurate answers and rarely used qualifying phrases such as "it appears," "it's possible" or "might" or acknowledged knowledge gaps … Read the whole story
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by Laurie Sullivan
Smaller open-source AI models can run and process data with less energy at lower costs without sacrificing performance or accuracy. Read the whole story
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by Laurie Sullivan
Court documents shed light on Google's stake in Anthropic. Until now it has owned a 14% stake and invested more than $3 billion, but … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Consider using AI to create a base that replicates endemic company knowledge, to help when people retire or leave. Read the whole story