by Joe Mandese
With $3.804 billion from PHD and $1.956 billion from OMD, Omnicom Media Group expanded its net billings by $7.659 billion in 2024. Read the whole story
by Richard Whitman, Columnist
A Harris survey finds most Americans believe the tariff dispute will lead to recession. GroupM has taken a look at the potential impact of … Read the whole story
by Laurie Sullivan
Despite the multitude of challenges AI brings to the ad industry, technology advancements will change even the fundamentals of how brands, agencies and publishers … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Seeking a cure for what ails you? Try submerging yourself in the glory of March Madness. Read the whole story
by Laurie Sullivan
A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google account credentials. Researchers believe the … Read the whole story
by Fern Siegel
Prior to the assignment, The Many served as creative AOR. Read the whole story
by Steve McClellan
The firm cited continuing "challenging" macroeconomic issues, a big reduction in the spending of a big tech client last year and continuing lower spending … Read the whole story
by Wayne Friedman
One key marketing indicator shows Disney placed one of the biggest pre-opening national TV ad schedules for a wide-release movie so far this year, … Read the whole story
by Laurie Sullivan
The test was done in response to a "number of inaccurate reports that vastly overestimate the value of news content to Google," wrote Paul … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV station competition is slowly eating into legacy local TV stations' businesses. Digital-first social media networks and others continue to make inroads on political … Read the whole story
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by Laurie Sullivan
AI has become a tool that allows brands to get to know their customers much better and find the ones who will stick with … Read the whole story
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by Wendy Davis
California "identifies no legitimate governmental interest in requiring minors to obtain parental consent before accessing personalized feeds," NetChoice writes in papers filed Thursday with … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
The two-time Oscar-collector takes a trip to Morocco in a moody spot. Read the whole story
by Colin Kirkland
Perplexity AI remains dedicated to purchasing TikTok, and has published its own vision for rebuilding the platform in the U.S., including its powerful algorithm. … Read the whole story
by Ray Schultz
The new framework shifts power back to publishers, the IAB claims. Read the whole story
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by Wendy Davis
U.S. District Court Judge Vince Chhabria says the case was "difficult," but he is "very tentatively inclined" to require Google to face some claims … Read the whole story
by Colin Kirkland
Digital technology news outlet TechCrunch announced Friday that it has been sold to Regent, a California-based private equity firm that owns dozens of companies … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
I've written extensively and negatively about AI in recent months. What I haven't written about is what I LIKE about LLMs. Read the whole story
by Laurie Sullivan
Global survey results from NP Digital were broken out by region and job title, as well as women vs. men. The U.S. part of … Read the whole story
by Fern Siegel
Backed by a digital and social campaign, the year-round food truck includes activations and merch. Read the whole story
by Steve McClellan
The tech giant also won in 2019 and over the last three years has ranked as a top-three contender for Cannes Lions Brand Of … Read the whole story