The IAB says the "Gaming Measurement Framework" will give advertisers metrics for display, video, audio, and custom gaming ad formats to provide a greater … Read the whole story
In its second round of refunds, the FTC announced this week that it will send over $126 million to players on Epic Games' gaming … Read the whole story
COMMENTARYWhy would Putin bomb a packaging factory? Crippling Ukraine agriculture is the answer. Read the whole story
COMMENTARYPhilosopher, investor and author Anders Indset often romanticizes about combining human beings with tech advances like quantum computing and artificial superintelligence. How would advertising, … Read the whole story
Wintour will remain as chief content officer for Conde Nast and global editorial director of "Vogue" - titles she assumed in 2020. Read the whole story
COMMENTARY"Nautilus" brings the steam-punk era of Jules Verne to life in a retelling of Verne's novel "Twenty Thousand Leagues Under the Sea." Read the whole story
Screen activities include streaming TV, work-related computer use and social media scrolling. Read the whole story
"The state seeks to erect barriers to speech that cannot withstand the rigorous scrutiny that the Constitution requires," a federal judge ruled Thursday. Read the whole story
Offerwall, a monetization tool for publishers and developers in Google Ad Manager, rolled out Thursday in general availability to help publishers generate revenue while … Read the whole story
COMMENTARYThe online purchase "funnel is collapsing and becoming a tunnel," a Microsoft spokesperson said, a phrase he heard at Cannes Lions. Read the whole story
If advertisers want to connect with consumers this holiday season based on several new trends, they may want to rethink their media-buying strategies. Read the whole story
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If you step outside the industry echo chamber for even a moment, you'll notice something: People have been trying to avoid advertising for decades. Read the whole story
BBC will study audience consumption and may add long-form features. Read the whole story
Meta did not infringe copyright by training Llama on books written by Sarah Silverman, Junot Diaz and other authors, a judge ruled Wednesday. Read the whole story
