COVER STORY
LAS VEGAS -- Whether you were sitting in a Chevy, trying on a stylish “wearable tech” pendant, or browsing everyday household appliances, if it was on display here at this year's CES, it was connected. For the marketers and agency executives I spent most of my time with, that means finding better ways of connecting … Read the full story by Bob Lord
- Commentary
The show is guaranteed to generate plenty of industry news and probably some headlines that go beyond the vertical. The confluence of trends directly impacting the traditionally staid and certainly … Read the full story by Karl Greenberg
NewsStill to go: clearance from China and several securities regulators as well as approval from Publicis and Omnicom shareholders. Some of the latter are trying to block the deal with … Read the full story by Steve McClellan
News"The trend has been that mobile was winning... it's now won." That quote from Google Chairman Eric Schmidt is how influential analyst Doug Anmuth and his team of researchers at … Read the full story by Joe Mandese
NewsGoogle, Audi, General Motors, Honda, Hyundai and chipmaker Nvidia have joined together to bring the Android operating system to cars through the Open Automotive Alliance in a deal that will … Read the full story by Laurie Sullivan
NewsAt a time when Madison Avenue has been consumed by the role Big Data is playing in transforming the rest of its marketing and media mix -- especially online, social … Read the full story by Joe Mandese
- Commentary
When it comes to digital mayhem, no medium has been more disintermediated than independent film. Twenty years ago, with the likes of Sundance and Miramax building both distribution channels and … Read the full story by Bob Garfield
NewsHow much is Nielsen's domination of the online ratings business worth? According to an influential analyst following the sector, $200 million. That's the figure Pivotal Research Group analyst Brian Wieser … Read the full story by Joe Mandese
NewsDavid Jones is out and Yannick Bollore, son of Vincent, takes the reins as global CEO of Havas. Andrew Bennett has been appointed CEO of flagship agency Havas Worldwide. Read the full story by Steve McClellan
NewsSay goodbye to the stigma associated with native advertising. Following The New York Times' official embrace of the once-controversial ad format, J.P. Morgan is predicting that native will take over … Read the full story by Gavin O'Malley
NewsStarKist Reanimates Charlie The Tuna For Today's Generation. The iconic brand mascot has been made over into a 3-D animated character. TV spots featuring the new-look Charlie are running through … Read the full story by Larissa Faw
- Commentary
If you had to pick the most vexing and talked about subject on Madison Avenue in 2013, it most likely would be one that falls under the banner of "Big … Read the full story by Joe Mandese
NewsMadison Avenue digital native Sean Finnegan has joined True[X] Media (formerly SocialVibe) as chief strategy officer. True[X] is acquiring C4, the consultancy Finnegan has been running since leaving Interpublic's Mediabrands' … Read the full story by Joe Mandese
