Hyundai has been cagey for months about one of its Super Bowl ads, or at least about the actor who stars in it. Where else but the National Automobile Dealers … Read the full story by Karl Greenberg

LinkedIn users who are suing the company for allegedly "hacking" into their email are asking a judge to reject the social-networking service's contention that it obtained users' permission to access … Read the full story by Wendy Davis

The U.S. Bankruptcy Court Judge handling the KSL Media case authorized the trustee, David Gottlieb, to subpoena both of the former KSL executives. Gottlieb said the KSL estate would likely … Read the full story by Steve McClellan

Nielsen and comScore have officially announced the signing of an agreement for comScore to acquire the LinkMeter technology Arbitron developed as part of its Project Blueprint cross-platform measurement initiative with … Read the full story by Joe Mandese

In a sign of just how much the nature of ad-supported media is evolving due to technology, one of Madison Avenue's most important awards shows -- the Cannes Lions -- … Read the full story by Joe Mandese

Don't look for more political TV dollars this year. But two years from now, the situation will change. Political ad spend should hit $2.6 billion this year -- only the … Read the full story by Wayne Friedman

Despite the hyper-fragmentation of the media marketplace, five suppliers still represent a critical mass of Madison Avenue's media-buying power. Tellingly, one of the fastest-growing of the ad industry's new "Big … Read the full story by Joe Mandese

A straw poll of media buyers produced mixed results for Twitter. High costs are driving the perception that the microblog trails Facebook considerably in ROI. Despite obvious differences in who … Read the full story by Steve Smith

Google, still heavily dependent on revenue from advertising, has added another tool to AdSense that lets publishers sell ad space directly through their accounts. The tool, which automates the transaction, … Read the full story by Laurie Sullivan

Some marketers argue that Big Data and the ability to build audience segments that allow brands to target ads on social and search platforms, along with publisher sites, across desktop … Read the full story by Laurie Sullivan

NEW ORLEANS -- Consumers are showrooming in auto showrooms. A new study from Cars.com sheds light on how the practice of using mobile devices to cross-shop has become a practice … Read the full story by Karl Greenberg

CMO Rob Lynch says Arby's needs to promote the variety of tasty items on its menu more aggressively. The chain isn't just about roast beef anymore, although you wouldn't know … Read the full story by Larissa Faw

A 10-minute documentary directed by Academy Award-winner Cynthia Wade dives right into the heart of Dove's brand mission: Convincing young women that the things they hate most about themselves are … Read the full story by Sarah Mahoney

Writing in The World Post, Sorrell said marketers have to embrace "opt-in" strategies that must be "clarified and simplified for the consumer." Businesses and governments must work harder to show … Read the full story by Steve McClellan