COVER STORY
A key objective of any global marketer is to “own” -- or become the brand most universally associated with -- the primary benefit of the category it competes in. But what do you do when your category is as universal as food? “Once you get past the benefit of ‘it stops making me hungry,’ you … Read the full story by Joe Mandese
Commentary"Advertising Age" reported yesterday afternoon that Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year, citing "people briefed … Read the full story by Tyler Loechner
NewsComcast Spotlight, the ad sales arm of Comcast Cable, on Tuesday announced it has struck a partnership with sell-side platform (SSP) Rubicon Project to create a private exchange. Comcast will … Read the full story by Tyler Loechner
NewsTV's upfront advertising market has started to move, with virtually all broadcast networks in the deal-making process. Projections are that the price per thousand viewers (CPMs) will grow modestly -- … Read the full story by Wayne Friedman
NewsAlthough big media agency GroupM may be moving to a C7 rating from C3, other media agencies as well as some movie studios may not follow -- at least for … Read the full story by Wayne Friedman
- Commentary
What you are reading is sponsored content, because this is an advertising-supported publication. If you were to put a little yellow label above this piece that says "Sponsored Content" you … Read the full story by Bob Garfield
CommentaryDebates are raging this week on many Web sites that cover television programming about one of the two episodes of "Louie" that were telecast on FX Monday night in which … Read the full story by Ed Martin
NewsAs the industry shifts to an ad-viewability standard, Annalect's new verification system will help clients plan and buy with more precision and help them prepare for the day when viewability … Read the full story by Steve McClellan
- Commentary
As we are praising the opportunities to create more insights from Big Data and to make better decisions, nobody seems to question what the right amount of data is. Just … Read the full story by Hagen Wenzek
- Commentary
Most people are familiar with the five stages of grief, as pioneered by Swiss-American psychiatrist Elisabeth Kbler-Ross in her 1969 book "On Death and Dying." The stages are, in order: … Read the full story by Maarten Albarda
- Commentary
I swore that I would not read one word about the wedding, nor look at any of the pictures. I was sick of the whole fawning cycle of press coverage … Read the full story by
NewsThe U.S. advertising market will continue to have a strong year. MoffettNathanson Research maintains its estimate for the U.S. ad market, climbing 6.2% this year to $149.4 billion. Internet display … Read the full story by Wayne Friedman
- Commentary
The promises of digital were faster execution, more accurate measurement, and more robust targeting than TV had ever seen, And yet, TV is still where the budgets are. No matter … Read the full story by Richard Jalichandra
NewsThe rise of Big Data and the promise of personalization hasn't stopped some in the industry from trying to make it even easier for advertisers to reach their intended audiences … Read the full story by Tyler Loechner
- Commentary
Hey, there! What are you up to this weekend? Want to come help me move? No? Of course you don't. Nobody likes to move. We do it because we're forced … Read the full story by Kaila Colbin
NewsBroadening its ad base, Pinterest is testing a new program that lets individual users and small businesses pay to promote their pins. Promoted Pins will be available on a cost-per-click … Read the full story by Gavin O'Malley
- Commentary
The Internet is a powerful medium, but not as powerful as the spoken word. For proof, simply look at the news and read the headlines. Words can hurt. Words can … Read the full story by Cory Treffiletti
NewsGoogle on Wednesday announced Google Partner Select, a programmatic video marketplace that will feature premium inventory, per a DoubleClick blog post. In addition, Neal Mohan, vice president of display and … Read the full story by Tyler Loechner
NewsGoogle wants brands to fix the links in search engine query results that make people think they found the information, only to click and land on the mobile site's home … Read the full story by Laurie Sullivan
NewsThe Chrysler brand on June 7 launched the main body of its advertising and marketing campaign for the Chrysler 200 sedan. The effort, "Born Makers," keeps a focus on the … Read the full story by Karl Greenberg
NewsPath has lost a round in a mobile-spam lawsuit accusing it of sending consumers SMS messages inviting them to join the service. The complaint alleges that Path violated the Telephone … Read the full story by Wendy Davis
NewsNew research from Forrester finds that only 46% of eBusiness executives surveyed have used a third-party service for measuring mobile activity. The pace of investment among the vendors and sophistication … Read the full story by Mark Walsh
- News
As far as tent-pole television events go, there is only one that can compare globally with the U.S. market's Super Bowl. That's the FIFA World Cup, of course. Now imagine … Read the full story by Joe Mandese
